MacCallum Designs brings you a full array of quality real estate marketing materials. Our services include property floor plans, architectural photography, picture plan virtual tours, marketing brochures, property specific web sites and even photo retouching. In today's web driven marketplace, quality marketing materials are important, not only to the potential buyer, but to the selling client as well. We provide each of those core materials without the time and expense associated with using multiple services.

"Mike provides accurate, reliable, immediate service with a smile. I always use MacCallum Designs for my floor plans! "- DS - Hammond Residential

"Mike was quickly responsive and professional in providing detailed and accurate floor plans for two of my listings. I will be hiring him again on my next."- Bill Janovitz - Hammond Residential

Architectural Photography

Marketing Floor Plans

Picture Plan Virtual Tours

Property Websites

Marketing Brochures

We are now pleased to offer HDR (high dynamic range) photography. HDR photography makes it possible to capture scenes with high contrast as in cases where the sky behind a house is much brighter than the shadowing on the front of the house. Normal techniques or LDR (low dynamic range) would render the front of the home in dark shadows while the sky would get overexposed or "blown out". The same obstacles are encountered while photographing interior scenes. Under average conditions windows will be several times brighter than the room you are trying to shoot. The resulting photograph is either a dark interior or overexposed windows.

Photographing scenes with high contrast, such as those commonly found in architectural photography, can be accomplished using HDR photography. An HDR image is produced by combining several exposures into one single image. Using tone mapping techniques we are able to produce a photo with great detail, capturing the view and mood originally experienced.